Some Write It Hot

February 7, 2011

Are Book Trailers Effective? by KevaD

Filed under: Writing life — dangerouslysexy @ 04:00
Tags: , , , ,

Two years ago The Wall Street Journal asked that very question.

To no one’s surprise, the answer was a resounding ‘probably not’ – “There is scant evidence . . . that the average book trailer actually has much impact on book sales.”

Consider this; you watch a trailer on YouTube and are interested in the book. Can you click on the trailer to buy the book? No. Read the back cover blurb? No. Read an excerpt? No. Click a link to the author or publisher’s web sites and bookstore? No.

In fact, you have to note the title, author, and in many cases, the publisher, in order to locate where the book is available for purchase.

Not to mention… how did you find the trailer on YouTube to start with?

That’s right – you probably didn’t. Unless you linked to it from an author or publisher’s site that provided all the other information anyway. In which case, you no doubt clicked on the trailer for no reason other than to watch it – entertainment.

As yet, there is no credible method of tracking the impact of book trailers on the average consumer. However, publishers and authors are feeling the need to provide trailers to those very potential customers. Because, after all, many trailers are well-done and quite enjoyable to watch.

Which brings us back to the original question – does the trailer aid in your decision as to which book to buy?

That’s what I hope you’ll share with us today. Please leave a comment and tell us if book trailers weigh in your decision about buying a book.

Now I’ll answer one of my own questions. Can a book trailer impact which book you buy or read?

The answer is a resounding “Yes!” But not in the manner you’re thinking.

Book trailers are a marketing tool – another method of getting a product to consumers. Enter the marketing specialists, such as Circle of Seven Productions.

For a set fee, companies like cosproductions.com will put an author’s trailer in front of 300+ booksellers and 5,000+ libraries – the primary purchasers of books.

That’s correct. Book trailers have added a whole new chapter to the concept of book catalogs.

Does the book trailer ensure the book is well-written or will sell well? Not any more than spiffy cover art can guarantee sales. But it can catch a bookseller or library purchasing agent’s eye. Catching the client’s attention is still the salesman’s proverbial foot in the door.

By the way, Circle of Seven noted on a blog that links to a site where your book is for sale can be implanted with your trailer: “You can indeed make a live link from YouTube. You need to put the http:// in front of the www. in the description area.”

I haven’t tried it. Nor am I promoting Circle of Seven. I needed information regarding trailer marketing, and I stumbled across cosproductions.com. Don’t know how effective or efficient they are at what they do.

So, tell us what you think about trailers. And while you’re deep in thought, here’s a trailer I made:

See what else KevaD is up to at his blog

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